三分飞艇

新明珠陶瓷集团

X

集团动态

Dynamic

新基建带来行业新机遇,新明珠、百度共议佛山复苏

类别:集团动态 发布时间:2020-06-19 浏览人次: 三分飞艇

2020年6月,百度携手佛山市相关政府部门发起“百度助力复苏”计划,通过与佛山建陶行业领军人物对话,共谋万亿新一线城市全面复苏新议题。

三分飞艇ZUOWEITAOCIXINGYETOUBUQIYEZHIYI,XINMINGZHUYIZHICHANGDAOZHAGENZHUZHONGCHANPINYANFACHUANGXIN,YONGYUZHUAZHUXINGYEJIHUI,LVXIANZUODUOYANGHUACHANGSHI。CIQIAN,XINMINGZHUTAOCIJITUANDONGSHIZHANGYEDELINDAIBIAOXINMINGZHUWEIFOSHANPINPAIDAcall,ZHULIFOSHANQUANMIANFUSU。


微信图片_20200619093733_副本.jpg


三分飞艇JINRI,XINMINGZHUTAOCIJITUANFUZONGCAIDENGYONGSHOUYAOJIESHOULEBAIDUCAIFANG,SHUANGFANGJIUYIHOUQIYEFUSU、CHUANTONGXINGYEZHUANXING、YINGXIAOXINSILUDENGHUATIJINXINGLEJIAOLIU。


“宅经济”形成新风口

企业应加快数字化转型


三分飞艇DENGZONGZAICAIFANGZHONGBIAOSHI,YIQINGCHUQI,XINMINGZHUHUOSUJUANZENGCIZHUANJIZHONGJIANSANJU,YONGYUWUHANLEISHENSHANYIYUANJIANSHE;YIQINGZHONGHOUQI,XIAOFEIZHEBEI“JINZU”ZAIJIA,“ZHAIJINGJI”HENKUAIXINGCHENG,DAJIAZAIXIANSHANGDESHIJIANZENGJIA,DUIYUJIANKANGDEGUANZHUYEBUDUANTISHENG。YINCIXINMINGZHUJIANGZAISANGEFANGXIANGZHONGDIANFALI:


1、JIADADUIYUJIANKANGLEICHANPINDEZHONGSHILIDU,BIRUKANGJUNCHANPIN、QINGXINZHUAN、FANGHUAZHUANDENGDENG。

2、迅速调整营销方式,尝试用直播等方式进行营销。作为佛山制造行业代表性品牌之一,新明珠一直都非常关注创新营销和传播玩法,从前两年兴起的短视频到如今的直播再到更新的营销工具和玩法,只要是用户关注的,都是新明珠关注和愿意尝试的。


三分飞艇3、ZHONGSHIQIYEDESHUZIHUAHEPINPAICHUANBODEHULIANWANGHUA。ZHENXINGZHONGQICONGLAIBUSHIYIJUKONGHUA,XUYAOJIJIDIAOZHENGZHANLVEBUJU,DADANCHANGSHI,TANSUOCHUZIJIDEDAOLU。


“新基建”带来新的机会和增长点


三分飞艇DENGZONGTIDAO,DANGZHONGGUOJINGJIZENGSUFANGHUANCHENGWEIXINCHANGTAI,JIANZHUTAOCIZUOWEICHUANTONGZHIZAOXINGYEYESHOUDAOLEYINGXIANG,JINGZHENGGENGJIAJILIE、PINPAIJIASUXIPAI。DANTONGSHI,ZHENGFUJIADADUIYU“XINJIJIAN”DETOURU,DUIYUXINGYELAISHUOYOUSHIYIGEXINDEJIHUIHEZENGZHANGDIAN,TAOCIXINGYEKEYIYOUZHENDUIXINGDIKAIFAXIANGGUANCHANPIN,BIRUYANBAN、JINGGUANZHUAN、ZHUANGPEISHICHANPINDENG,BINGBUDUANTISHENGFUWUSHUIPING,XIANGXINHENKUAIHUIYINGLAIXINDEBAOFAZENGZHANGJIHUI。

邓总还强调,无论是龙头企业还是中小企业,只要保持对市场和行业变化的敏锐度,紧紧抓住每一次机会,相信疫后复苏重启会是一波新的机遇。


回归产品

向用户型、数字型企业迈进


TANJIXINMINGZHUJITUANWEILAIGUIHUA,DENGZONGTOULULEXINMINGZHUWEILAIFAZHANDESANDAFANGXIANG:


三分飞艇1,JIANCHIHUIGUICHANPIN。YINGXIAODEBENZHISHIJIYUCHANPIN,CHANPINLISHIQIYEZHANGSHENGBUSHUAIDEDIYIFAZHANYAOSU。GUOJIACHANGDAOGONGJICEGAIGE,XIAOFEIZHEDUICHANPINDEYAOQIUYEYUELAIYUEGAO。PINZHIYIZHISHIXINMINGZHUZUIKANZHONGDEHEXINJINGZHENGLI,JIEXIALAIHUIJIXUJIANCHITOURUYUCHANPINCHUANGXINHEYANFA。

2、向用户型企业迈进。从制造商向服务商和零售商转型,未来几年新明珠也会在重点区域设立零售运营中心,更加贴近用户,服务好用户。


3、XIANGSHUZIXINGQIYEMAIJIN。XINMINGZHUYIZIZHUKAIFALEYIGEZHIHUIXINLINGSHOUPINGTAI——“MINGZHUJIASHIJIE”,LIYONG“MINGZHUJIASHIJIE”,ZHENZHENGBAQIAN、ZHONG、HOUDUANLIANJIEZAIYIQI。YONGSHUJUQUDONGYUNYING、QUDONGYANFASHENGCHAN,TISHENGXIAOFEIZHETIYAN。


在采访的最后,邓总表示,在消费升级、用户需求升级的大背景下,企业最重要的是要有工匠精神、专注产品创新,要研究用户、不断解决用户的需求。对任何一个行业或者品牌,要走得长远必须修炼内功,不可急躁。


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摆摊经济下的后疫情时代红利,你抓准了吗?

ZAIYIQINGJIESHUHOUHUIYINGLAINAXIEHONGLI?WOMENRUHENENGBAWOXIANJI,ZHUAZHUNJIYUNI?

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视频: 新基建带来行业新机遇,新明珠、百度共议佛山复苏

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